~ DESIGNERS: Public call for submissions! ~
Deadline: October 7
Last year I delivered a TED talk about civic engagement, where I attempted to redefine the word apathy as a “complex web of cultural barriers that perpetuates disengagement”, rather than some kind of incurable internal syndrome.
One message in my presentation was that our local governments could do a much much better job promoting civic engagement and public participation in the decision-making process.
I pointed out that Toronto’s public consultation notices look like this:
Then I suggested that Nike would look pretty silly if they used the same approach for their ads:
Lastly, I proposed a new design for the city’s notices:
I’m not a designer, so this isn’t a work of art.… but it’s better than what we’ve got right now.
So let’s take this to the next level. I’d like to invite you to design your own notice! I’m looking for graphic designers, marketing professionals and illustrators. How would YOU design a public notice if the goal was to encourage participation?
I invite you to re-imagine the print notice (as seen above), or the public signage version (below) – or both!
We’re looking for:
- Friendly design. Colourful, attractive, inviting.
- Plain language text, that is useful and simple to understand.
- A call to action! “We want to hear from you”… “Your voice matters”…. “This is your chance to be heard”…. etc.
Extended Deadline: October 7.
Please provide high-resolution, or vector-based, files. If you (or your firm) has a logo, please send that along as well.
Have fun! We can create a more participatory city. Let’s lead the way.
Send submissions to: email@example.com